App installation campaigns
Display ads that encourage people to install your app.
Google Ads offers the ability to use specific App Install campaigns for automated targeting of interested audiences.
Apple Search Ads allows you to promote the app specifically within the App Store for relevant searches, competition or relevant topics.
Facebook Ads allows you to set up campaigns specifically targeting lookalikes of existing App users
Encourage app usage
After you’ve spent the necessary money and attention to increase the number of app downloads, of course you want people to actually use the app.
To increase so-called App Engagement (simply, “make more use of the app”), we use Google and Facebook in particular. Both networks recognize existing app users – if set up – and can therefore be used to get people to use the app more often.
