SEO for better online findability
SEO stands for Search Engine Optimization. This is a marketing discipline and umbrella term for the process of improving the visibility of a Web site or Web page in the unpaid results of a search engine. The focus here is almost always on Google. Optimizing your website for search engines increases your chances of ranking higher for relevant keywords and phrases, which can lead to more organic traffic and potential customers.
There are many different factors involved in effective SEO. A few examples are keyword research, on-page optimization and external links. The more visible your pages are in search results, the more likely you are to attract the attention of potential customers; very important!
Benefits of search engine optimization
Search engine optimization brings more visitors to your website or web shop, without you paying directly for it. So very different from paid advertising with Google Ads (SEA). Whereas with SEA you see results almost immediately after paying for the ads, SEO is an investment that pays for itself over a longer period of time. After all, an investment that you make for a longer period of time also produces long-term results. When you stop SEO you don’t immediately disappear from the search results.
In addition to improving search engine rankings, effective SEO can also improve the user experience on a website. This is beneficial since satisfied visitors will become customers a lot faster than dissatisfied visitors. Adjustments for the usability of a website can include making it more mobile-friendly, improving the loading speed of the website and making the content of the website more attractive and relevant to users. So you are not only targeting search engines but also users. This improves the overall online presence and drives more qualified traffic to the website.
If you receive visitors from the organic results, chances are very high that they are relevant and interested in your product or services. This is because visitors who arrive at your website in this way have already deliberately searched for a service or product in the search engine. Visitors who are actually interested in lead to more conversions.
How do I make sure my website is better found?
Search engines such as Google and Bing use bots, basically software, to crawl pages on the Internet, going from site to site, gathering information about those pages and putting them into an index.
Then algorithms analyze those pages in the index, taking into account hundreds of variables or signals, to determine in what order pages should appear in the search results for a given query.
The search algorithms are designed to display relevant, authoritative pages and provide users with a relevant and useful search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in search results. There are several ranking factors that factor into the ranking of your pages in the search engines. We can tinker with a lot of these factors ourselves to see if that improves a page’s ranking. The three main pillars are content, technology and link building.
Content is about the information found on the website. This includes, for example, the textual content on the site such as blogs and services pages, but content also includes videos, images and audio. It is important that visitors find answers and information on your website; after all, this is what people are looking for. All website content can be optimized for search engines and visitors. This also involves a lot of research. Search engines compile search results based on the most relevant information for users, it is therefore important to meet the
search intent
fulfillment.
The technique of a website is important not only for the user but also for google. Technical SEO includes internal linking optimization, page speed optimization, implementing structured data and much more. The technology happens behind the scenes and is therefore not visible to the visitor, but this certainly does not make it any less important.
Linkbuilden is an important aspect of SEO. If your website is named on another website, Google rates your website higher. In this way, Google makes an indication of which pages are more relevant than others. Generating and maintaining these types of links is an essential part of SEO.
Online findability through Online Presence
We are happy to help you optimize your SEO strategy for better findability and more visitors. During an introductory meeting, we review the possibilities and discuss goals. We will determine the best strategy and get to work on the desired services. During the collaboration, we constantly continue to optimize to make seo as successful as possible.
