Beddenleeuw has been a manufacturer of quality box springs for ten years. Starting by supplying stores and wholesalers, the choice was made several years ago to supply consumers directly. With more than 10 years of experience in producing box springs, it’s safe to say that Beddenleeuw is very experienced in providing high-quality products. Box springs are delivered quickly and at very attractive prices due to local production.
SEO approach Beddenleeuw
What were the challenges?
Beddenleeuw SEO project provided a nice challenge but also a great opportunity because their site and brand were so new. We knew it would be a difficult challenge because of the high level of competition from well-known parties such as Swiss Sense and Ikea.
The goal was to structurally create new content for Beddenleeuw and create awareness through relevant websites to build authority. Beddenleeuw’s advantage over the “established companies” is that we did not have to deal with “red tape” and were therefore able to move faster with content creation and were given all the freedom with link building.
Content creation
For a period of 18 months, 2 to 4 blog articles were published monthly that were informative in nature. The topics of the articles were all related to the bedroom (from “keeping the box spring clean” to “keeping the bedroom cool in the summer”) The articles could easily be shared by visitors and through the social media channels. With the content, we showed our knowledge to visitors and search engines.
Link Building
Over a fairly long period of time, we posted useful and informative articles, often variations of what we had published on the Beddenleeuw website, on relevant websites. In doing so, we looked closely at the competition and where the opportunities lay for Beddenleeuw to grow.
For the first 6 to 9 months, we did see some increases in positions within search engines, realizing visibility, but it was not yet generating traffic. Because it takes time to carefully build authority and competition is fierce, we knew it could take longer.
Good luck.
After 9 months, the efforts were slowly but surely yielding better and better positions across the board which also started generating traffic. Meanwhile, we have structurally acquired nice positions which, in addition to visibility and traffic, brings us conversions.
For the following words, our structural average is as follows:
