Call tracking
More and more people are using their mobile phones to find information, as well as to get in touch with companies by phone. Surely telephone contact makes it easier to get immediate answers or make an appointment. Then it’s pretty handy to make your visitors’ call behavior transparent with call tracking!
Why is call tracking useful?
What is call tracking?
In recent years, you increasingly see people visiting a website with their smartphone and clicking directly on the phone number to get in touch. Forms are being filled out less and less. If you have no insight into the call behavior of your potential customers and only look at their behavior on the website, you are missing important information. Call tracking makes it possible to understand the actual number of telephone conversions: whether they click directly on the phone number or select the phone number with their phone.
We use call tracking software from AdCalls that provides call behavior insight into Google Analytics. Using this information, we can see which marketing efforts created conversions and adjust the budget accordingly.
Why call tracking?
In many industries, more than 50% of conversions occur through a telephone contact moment. This is because both consumers and businesses prefer telephone contact.
When something is unclear, hurry is a factor or someone has a wish that cannot be found on the website, it is nice to be able to speak to a staff member about it.
Using call tracking, which we use extensively for many companies, it is possible to find out in analytics tools which number called, according to which traffic source, campaign and even the keyword used.
Only with call tracking can you get a complete picture of “contact to conversion” moments and optimize campaigns even better.
