What is Microsoft Ads?
Google has had a dominant position when it comes to search engines for many years. However, this does not mean that Microsoft Ads cannot be of interest to your business. In fact, for many businesses, it can actually offer advantages over Google Ads.
Microsoft Ads includes three search engines: Bing, Yahoo and AOL. It is possible to advertise directly on the search engines. The capabilities around Bing, Yahoo and AOL Ads are similar to those of Google Ads. However, it is important to realize that the reach of a search engine such as Bing is considerably smaller. The fact is that 95% of people use Google as their default search engine. But 5% use another search engine, such as Bing, for example.
Why Microsoft Ads?
But if Google has so many more users, why should your business commit to Microsoft Ads at all?
In our experience, on average, both the cost per click and the cost per conversion are more favorable than Google Ads. The average CPC is sometimes up to 70% lower within Microsoft Advertising than within traditional Google Ads.
Another advantage of Microsoft Advertising is that fewer advertisers are using this platform. Plenty of parties don’t bother to spend time on Microsoft Ads. This means less competition, resulting in lower costs and more opportunity for visitors and conversions.
Finally, it is also possible to import a Google Ads campaign to Microsoft Ads. Because of this, Microsoft Ads can be a good complement to a Google Ads campaign without having to start a whole new campaign.
Because Microsoft Ads does offer its own features compared to Google Ads, you will still have plenty to optimize.
