Microsoft ads

Do you want to advertise at a lower cost and with less competition? If so, Microsoft Ads is an excellent option for this. Advertising within Microsoft’s search engines is an ideal complement to advertising in other search engines such as Google.

  • More visitors and conversion-oriented

  • Monthly reporting of results
  • Certified specialists

What is Microsoft Ads?

Google has had a dominant position when it comes to search engines for many years. However, this does not mean that Microsoft Ads cannot be of interest to your business. In fact, for many businesses, it can actually offer advantages over Google Ads.

Microsoft Ads includes three search engines: Bing, Yahoo and AOL. It is possible to advertise directly on the search engines. The capabilities around Bing, Yahoo and AOL Ads are similar to those of Google Ads. However, it is important to realize that the reach of a search engine such as Bing is considerably smaller. The fact is that 95% of people use Google as their default search engine. But 5% use another search engine, such as Bing, for example.

Why Microsoft Ads?

But if Google has so many more users, why should your business commit to Microsoft Ads at all?

In our experience, on average, both the cost per click and the cost per conversion are more favorable than Google Ads. The average CPC is sometimes up to 70% lower within Microsoft Advertising than within traditional Google Ads.

Another advantage of Microsoft Advertising is that fewer advertisers are using this platform. Plenty of parties don’t bother to spend time on Microsoft Ads. This means less competition, resulting in lower costs and more opportunity for visitors and conversions.

Finally, it is also possible to import a Google Ads campaign to Microsoft Ads. Because of this, Microsoft Ads can be a good complement to a Google Ads campaign without having to start a whole new campaign.

Because Microsoft Ads does offer its own features compared to Google Ads, you will still have plenty to optimize.

Microsoft Ads at Online Presence

We are happy to help you set up and improve your Microsoft Ads campaigns. During an introductory meeting, we review the possibilities and discuss goals. We will determine the best strategy and get to work setting up and optimizing campaigns.

Other services

Ready to grow?

We would love to get to know you. With our team of specialists, we can also help you with a better online presence. Call or email us. You can also fill out the form below. We will then contact you within 24 hours.

  • Always a fixed point of contact

  • More than 20 years of online marketing experience

  • No long-term contracts

David Keesom van Online Presence

David Keesom

Team lead online marketing

Make an appointment

By leaving my details I agree that I will be contacted

Ready to grow?

We would love to get to know you.

Make an appointment

By leaving my details I agree that I will be contacted