Content marketing
Do you want to use content to bring your company, product or service to the attention of your target audience? Do you want to engage potential customers, convert them to customers and retain them? We are happy to help you with the optimal content marketing strategy.
We offer the following content marketing services:
What is content marketing?
Content marketing is a marketing discipline that focuses on creating and disseminating valuable, relevant and consistent information. The goal of content marketing is to appeal to, attract and retain a particular audience.
This is because content marketing is completely focused on the target audience rather than the product/service. You ask yourself questions like, “what is valuable to my target audience?” and “what is relevant to my target audience? By proceeding in this way, your marketing is no longer an interruption, but rather a valuable addition.
Instead of aiming directly to sell your product or service, content marketing focuses on increasing brand awareness, likeability or brand trust. You do this by offering (online) content that your potential customer actually wants to read, see and hear. Readers are less likely to drop out, making content marketing also a much more sustainable way of marketing.
The most common types of content include: blogs, news articles, social media posts, videos, e-books, podcasts, newsletters, infographics, etc.
Why is content marketing important?
Here are four reasons why it’s so important to use content marketing well for your business.
Reason 1: content marketing is your foundation
If you want to sell a product or service, you will obviously need to work on the visibility of your brand. However, a potential customer will also want to know more about your company and the product/service you offer. This requires a good foundation of website content.
Reason 2: It increases organic traffic and online findability (SEO)
Is the content you share relevant, interesting and unique to your customers? Then search engines like Google, Bing and YouTube usually find it too, which in turn leads to a higher ranking position in search results. With SEO-worthy content, you increase the online findability of your content and therefore your business.
Reason 3: It increases your brand awareness.
Content marketing is an effective way to highlight your company’s story. You don’t always need big advertising campaigns or PR activities to raise awareness of your brand. Content marketing gives you the opportunity to make your target audience aware of your business and make them top-of-mind.
Reason 4: Encourage customer loyalty and retention.
Finally, content marketing also helps build your customer relationship. By offering customers information, inspiration or entertainment with content that they really want to see, you make them appreciate your brand (in addition to the actual product or service) and thus increase the likelihood that they will return.
Content marketing at Online Presence
We are happy to help you determine the optimal content marketing strategy. During an introductory meeting, we review the possibilities and discuss goals. We will determine the best strategy and get to work on the desired services. During the collaboration, we evaluate regularly to make and keep your strategy as successful as possible.
