TikTok ads
TikTok is wildly popular and has grown extremely fast in a short period of time. We see more and more companies using TikTok Ads to reach their (often somewhat younger) target audience.
The platform is evolving considerably with types of content and certainly with regard to advertising opportunities.
What can we do for you with TikTok Ads:
What are the TikTok Ads features?
The platform is hugely evolving and will be adding more options in the near future, but right now you can deploy the following types of ads:
- In-Feed video: these are the ads that pass by on your timeline. Also called the “For You Page.
- Tile experience: a type of In-Feed Videos, but specifically focused on highlighting multiple products.
- Brand Takeover: with this, you draw attention right away. In fact, the ad appears first when you open the TikTok app.
- TopView: this looks like a Brand Takeover and also appears right away when you open the TikTok app. The big difference is that a TopView looks like an In-Feed Video.
Most importantly, tailor your videos / ads to your target audience and certainly to TikTok as a medium. TikTok is nothing like Facebook (or Instagram) or Snapchat.
Why advertise on TikTok?
Not every company is interested in advertising on TikTok.
Does your brand, product and service lend itself to “fun” creative exploits with a mostly younger audience? Then it is certainly interesting not only to ensure visibility but certainly to achieve cheaper traffic and conversions.
With the necessary testing of goals, audiences, ads (as well as landing pages), you will find out what works well or not well.
By the way, you can also choose to work with TikTok influencers to promote (or have them promote) your products.
