Search engine optimization (SEO)
Do you want to be found better in Google? We always do that just a little bit better. As true SEO specialists, we help optimize your website and authority so you can be found better.
We offer the following SEO services:
What is SEO / search engine optimization?
SEO stands for Search Engine Optimization. In simple Dutch, that’s search engine optimization. It is a marketing discipline and umbrella term for the process of improving the visibility of a Web site or Web page in a search engine’s organic results. The focus here is almost always on Google.
Optimizing your website for search engines increases your chances of ranking higher for relevant keywords and phrases, which can lead to more organic traffic and potential customers. There are many different factors involved in effective SEO.
A few examples include keyword research, content optimization and link building. The more visible your pages are in search results, the more likely you are to attract the attention of potential customers; very important!
What are the benefits of search engine optimization?
Search engine optimization brings more visitors to your website or online store, without you paying directly for it. By the way, it does not mean that SEO is free.
SEO is an investment that pays off for a long time. After all, an investment that you make for a longer period of time also produces long-term results. When you stop SEO you don’t immediately disappear from the search results.
In addition to improving search engine rankings, effective SEO can also improve the user experience on a website. This is beneficial since satisfied visitors will become customers a lot faster than dissatisfied visitors. Adjustments for the usability of a website can include making it more mobile-friendly, improving the loading speed of the website and making the content of the website more attractive and relevant to users.
So with SEO, you target not only search engines but also users. This improves overall online visibility and drives more qualified traffic to the website.
If you receive visitors from the organic results, chances are very high that they are relevant and interested in your product or services. This is because visitors who arrive at your website in this way have already deliberately searched for a service or product in the search engine.
How does SEO work?
Search engines such as Google and Bing use bots, basically software, to crawl pages on the Internet, going from site to site, gathering information about those pages and putting them into an index.
Then algorithms analyze those pages in the index, taking into account hundreds of variables or signals, to determine in what order pages should appear in the search results for a given query.
The search algorithms are designed to display relevant, authoritative pages and provide users with a relevant and useful search experience. By optimizing your website and content with these factors in mind, pages can rank higher in search results. There are several factors that factor into the positions of your pages in the search engines. We can tinker with a lot of these factors ourselves to see if that makes a page’s positions improve. The three main pillars are content, technology and link building.
Content is about the information found on the website. This includes textual content on the site such as blogs and services pages, as well as videos, images and audio. It is important that visitors find relevant answers and information on your website; after all, this is what people are looking for. All website content can be optimized for search engines and visitors. This also involves a lot of research. With different types of content, we know how to respond well to visitor intent. Search engines compile search results based on the most relevant information for users, it is therefore important to meet the
search intent
fulfillment.
The technique of a website is important not only for the user but also for search engines such as Google. Technical SEO includes optimizing loading speed, implementing structured data and much more. The technology happens behind the scenes and is therefore not visible to the visitor, but this certainly does not make it any less important.
Link Building is an important aspect of SEO. You can compare link building to a popularity poll. The more good links you receive from other websites, the more important you are and you are more likely to be considered an authority. Generating and maintaining these types of links is an essential part of SEO.
Why is SEO important?
SEO is a fundamental part of digital marketing because people perform trillions of searches every year, often with commercial intentions to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Higher visibility and ranking in search results than your competition can have a huge impact on your business.
However, search results have evolved in recent years to give users more direct answers and information that are more likely to keep users on the results page instead of directing them to other websites. Also keep in mind that features such as expanded results and knowledge panels in search results can increase visibility and give users more information about your company directly in the results, without them therefore visiting your website.
SEO at Online Presence
We are happy to help you improve your organic findability. During an introductory meeting, we review the possibilities and discuss goals. We will determine the best strategy and get to work on the desired services. During the collaboration, we constantly optimize to make your strategy as successful as possible.
