What is content creation?
Content creation, as we do, refers to writing for commercial purposes. So these texts are designed to attract customers. They must be compelling and catchy enough to cause the reader to take action. Of course, this next step in the marketing funnel looks different for each company. Perhaps the reader’s intention is to purchase your product, or you are offering a service that you want to get the reader excited about. Whatever the purpose, reader behavior can always be influenced with well-written text.
With good and search engine friendly texts, you will create more and a better online presence.
The importance of good texts for SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or pages in the organic results of a search engine. By optimizing your website content for visitors and search engines, you increase your chances of ranking higher for relevant keywords and phrases, which can lead to more organic traffic and potential customers.
Well-written texts can contribute significantly to a website’s findability within Google. Optimized for user intent and with SEO in mind, these texts combine valuable content for visitors, optimization for key search terms and relevant information around searched topics.
The basis of these texts lies in extensive keyword research. What search terms is my target audience searching on? The key lies in a simple fact: make sure the reader and Google understand what message you want to convey.
The importance of good copywriting
Good copy is the foundation of your communication with potential and existing customers. Without readable, error-free writing, you quickly come across as unreliable. You want to lead the reader to a particular goal.
Texts can cause the reader to move directly toward this goal, but they can also cause the reader to drop out and never return.
We have extensive experience in writing appealing texts. Whether it’s blog or news articles, advertorials or social media posts, we’re in it.
Content creation by Online Presence
We are happy to help you with content creation. Whether it’s in your website’s product descriptions or structurally with social media posts. During an introductory meeting, we review the possibilities and discuss goals. We will determine the best strategy and get to work on the desired services. During the collaboration, we constantly optimize to make your strategy as successful as possible.
