Google shopping
Google Shopping ads are suitable for businesses that sell products and, certain, services.
These Google Ads ads appear in a carousel above or next to the main Google search results, allowing prospects to view the products and prices before they even click on the ad.
We always use Google Shopping for e-commerce businesses that want to reach customers with a clear buying intention.
What is Google Shopping?
Visitors use Google to find information about products. Google Shopping makes it possible to compare products and services based on a variety of criteria.
With Google Shopping, you reach people who are actively looking for offers and really have a buying intention.
How does Google Shopping work?
Based on a product feed, a table of information about all the products that can be sold, websites can share their product offerings with Google.
Only stores that have submitted a product feed to Google have a chance to be shown within Google Shopping: this can be free or paid.
We particularly focus on the paid variant of Google Shopping (also because with good feed optimization, products are more likely to be shown for free)
Google Shopping can be as a separate campaign type within Google Ads. The basis is always the product feed, and that’s where biggest challenges lie. The more useful and relevant information (similar to search engine optimization) is shared in the product feed per product the more likely Google will match relevant searches for your products.
Within Google Ads, standard Google Shopping campaigns are deployed or Performance Max campaigns are used to deploy the product feed for product ads.
