What are the possibilities of display advertising?
Display advertising offers quite a few opportunities to promote your business, products and services. For example, consider reaching people via mobile, Apps, tablet, TV and the computer (including laptop)
You can use all kinds of imagery from static ads to dynamic interactive ads (.jpg versus HTML5) to short and longer video commercials.
Why choose display advertising?
- Because you can deploy display ads in many formats, you can reach virtually anyone on any device
- Target groups you can reach broadly but also very specifically
- Campaign results are measurable, from visibility to visitor numbers
- You can deploy display advertising at different stages of the customer journey: often under the Touch-Tell-Sell layers.
- By increasing brand visibility, more people may Google your brand name
- Display advertising can also be fully personalized (even though this is under pressure due to privacy and cookie regulations)
How do you deploy display advertising?
With display advertising, you can go in any direction. From a very broad (“as long as I’m visible”) approach to people who have placed your product in the shopping cart but have not yet purchased it.
To give you an idea of the ways there are to deploy display advertising, we have listed a few options:
Contextual
Based on website content, your ads can be displayed. If you rent cars then it would be useful to be shown on Car, Travel and Lifestyle websites.
Interest and intention
Google Ads offers the ability to reach people based on specific Affinity and Inmarket audiences, among others. For example, think of people who are in the process or have recently been in the process of booking a vacation.
Characteristics of your target audience
Somewhat basic, and possibly broader in nature, is to bet on demographics such as gender and ages, or where someone is located, such as only people around Amsterdam.
Remarketing
Target people who have visited your website or interacted with you in some way with an image or video ad to still prompt them to take a certain action.
