Google ads
Google Ads is Google’s advertising program. It used to be known as Google Adwords.
Search ads are the most well-known and used campaigns within Google Ads. Search ads are displayed to potential customers who indicate they are looking for products, services or information within Google.
We offer the following Google Ads services:
What is Google Ads?
Google Ads (formerly AdWords) is a service from Google that lets you advertise in their networks. It allows you to display a paid ad in search results to reach your target audience directly.
Payment is through a Pay-Per-Click model (PPC). That means you pay per time your ad is clicked. The more competition there is on a search term, the more likely it is that you will have to pay a higher price per click (Cost Per Click aka CPC). You determine the best keywords for your ads with extensive keyword research and in practice.
Why Google Ads?
We believe that Google Ads is really one of the most important parts of your marketing mix. You are guaranteed relevant visibility and traffic and can buy that directly. If you use it well, it is a great tool to quickly increase your visibility and brand awareness.
With paid ads, you’ll reach your target audience in no time. In fact, using the right keywords, ad copy and a wide range of settings, you can be present at the right time and in the right place. You respond to the specific search intent of your target audience because your website only comes up when searched for a particular term. In this way, you will handle your marketing budget very efficiently. Every time someone clicks on your ad link, you pay for it. It would be a shame to show your link to people who might click, but don’t have the (buying) intent you requested. Through proper research and settings, you can easily prevent this with Google Ads.
Because Google Ads is so versatile and it is easy to make mistakes, a good experience is extremely important. Good thing we at Online Presence have over 20 years of experience with Google Ads / Google AdWords!
Google Ads at Online presence
We are happy to help you make the best use of Google Ads and Bing Ads. During an introductory meeting, we review the possibilities and discuss goals. We will determine the best strategy and get to work on the desired services. During the collaboration, we constantly optimize to make your strategy as successful as possible.
