Search engine advertising (SEA)
Do you want to take full advantage of Google Ads and Bing Ads? We always do that just a little bit better. As true SEA specialists, we help make the most of all the relevant opportunities offered by Google Ads and Bing Ads. Using the opportunities effectively means better visibility and greater returns. That is paramount to us.
We offer the following SEA services:
What is SEA / search engine advertising?
SEA stands for Search Engine Advertising, or search engine advertising. This is buying advertising space to rank above organic search traffic in the search engines. With search engine advertising, keywords campaigns, you respond directly to the intent of visitors. They indicate what they are looking for, and as an advertiser you can show a relevant ad.
SEA has long consisted of more than just “buying” keywords as you have many more opportunities to reach specific audiences with text and visual.
If you want to advertise within Google you work with Google Ads. Until a few years ago, it was called Google Adwords. Microsoft has a similar program for its Bing search engine, Microsoft Ads.
What are the benefits of SEA?
One of the main advantages of SEA is that you can target people’s needs very specifically. You can additionally reach very specific separate audiences such as specific locations, languages, devices. That way you can reach only the target audience you have in mind.
Using reports, you will receive a wealth of analytical data such as which keywords are best to use and which ads provide the best conversion. Then you reach potential customers the moment they search for your specific keywords. This means that the traffic generated by SEA is highly targeted and often more focused on conversions than other online marketing channels.
With SEA, you achieve results a lot faster than with SEO. Whereas with SEO you have to wait a longer time to notice something, with SEA you assure yourself a spot at the top of the search results. As long as search engine advertising is applied properly, your ad is guaranteed to be shown to the right audience and you will be visible immediately. That also gets you direct traffic and basically conversions.
Finally, SEA makes it very easy to gain insight into the results achieved. This is because the results of paid advertising are always visible in the form of statistics, giving you a good overview and allowing you to see if your website is benefiting from the use of SEA.
How are positions determined in SEA?
To make sure your ad is shown in the paid results, bid an amount per click/visitor. You would think; the more I bid, the higher I will rank in the search results. However, this is not entirely true. Ads are considered not only the bid, but also the relevance of the campaign. It is therefore important to ensure that the campaign is well constructed.
The ad should have the right structure and be informative. Consider adding ad extensions such as phone number, customer reviews or showing the nearest store. If your ad is more relevant and your bid is competitive then you are in good shape.
How can you use SEA?
There are several ways to deploy paid advertising. It is important to align this well with your goals. We are happy to help you with this.
Google Shopping
With Google Shopping, your products are visually displayed at the top or right of search results and on dedicated Shopping pages. Based on a – optimized! – product feed with information about your products (such as price, product name and a good description) Google shows the products.
Remarketing
With remarketing, you address people who have been on your website and may or may not have done a thing. To bring attention to your brand or your website one more time, remarketing is an option. Of course, in moderation since you don’t know why they were on the website or why they did nothing.
Display Advertising
Display advertising means advertising on websites with banners, images, video and audio ads. Within Google’s network, it is possible to make use of different forms of display ads to reach a variety of audiences.
Outside of Google’s network, of course, there are many more ways to use display advertising
App campaigns
Do you have an App and want more people to download and install it? Then you can use the App Install campaigns for both Android and Apple. They are separate campaigns with the sole purpose of getting more Apps installed.
SEA at Online Presence
We are happy to help you make the best use of Google Ads and Bing Ads. During an introductory meeting, we review the possibilities and discuss goals. We will determine the best strategy and get to work on the desired services. During the collaboration, we constantly optimize to make your strategy as successful as possible.
