What is Google Analytics?
Google Analytics is Google’s analytics tool that collects statistics from websites. It gives a company a clear picture of visitor flow and visitor actions, among other things.
The insights from Google Analytics reports can be used to determine how well your site and content match the needs of your visitors. Analytics can also be used to determine through which route the most traffic comes to the website and how many conversions or sales that traffic source generates. Every company should make use of this very valuable information. After years of experience, we can say with certainty that we can help you properly understand your website visits.
Insight into your data
Who are your visitors? Do they match the expected or desired audience? We can help answer these questions. The answers, in turn, are ideally suited to adjust all marketing efforts accordingly.
Call tracking
More and more people are using their mobile phones to find information but also to connect with businesses. If you have no insight into the call behavior of your potential customers and only look at their behavior on the website, you are missing important information. We use call tracking software to understand call behavior in Google Analytics and link it to marketing efforts.
Dashboards and reports
How do you keep track of all the information at hand? How do you know which marketing campaigns have delivered what? We can help visualize website behavior and the effectiveness of marketing efforts with the setup and delivery of interactive dashboards. As a company, this means you are always up to date on the developments that matter to you.
