ChatGPT is described as one of the most promising techniques in the world of AI. The wildly clever software seems to be able to do almost anything. From writing texts to creating personalized meal plans; nothing is too crazy. Through Natural Language Processing (NLP), ChatGPT can understand and process human language. This allows it to use a person’s intentions and needs to produce hyper-personalized output.
What are the opportunities ChatGPT (and artificial intelligence in general) presents for SEA? We have listed a number of applications that allow us to work even more efficiently using ChatGPT.
Keywords research
Comprehensive keyword research is an important first step in setting up a Google Ads campaign. However, determining and working out relevant keywords can be a time-consuming process. ChatGPT can make keyword research a lot easier.
Based on main and sub-topics, we determine in outline the campaign structure and classification of ad groups. Using ‘cheap travel’ as an example, we use the following prompt in ChatGPT: ‘Generate a list of keywords related to: *cheap travel*. The output shows the possible topics for campaigns that can be used.
A useful prompt for ChatGPT that you could use at the point when you have created an overall list of keywords is, “Find similar keywords to these…”. Enter this prompt on ChatGPT and add the list of keywords. ChatGPT will provide a comprehensive list of relevant keywords.
Then you can ask ChatGPT to sort these keywords with the prompt, “Create a table of all the keywords in this list and sort them from most to least relevant to a company that….. Include a brief but clear description of the company. This provides valuable information on how to use the keywords while creating your SEA campaign.
An important addition: it doesn’t matter what language you talk to ChatGTP in. The software is smart enough to understand any language and translate flawlessly.
Target group research
ChatGPT can also lend a helping hand in the area of audience research. Through NLP, ChatGPT can collect and analyze data from various sources. Although ChatGPT is not yet live connected to Web sites, the tool can collect data from certain sources such as online surveys and customer service calls.
Based on this, ChatGPT can develop detailed personas that match the needs and wants of the target audience. You can also simply use smart prompts to get to know your target audience better.
A good example is this prompt for a travel company: ‘What features or characteristics of a hotel would a budget-conscious traveler look for? Things like ‘cheap price’ and ‘clean rooms.’
Using this information, of course, you can just keep asking, “Can you suggest related keywords for each of these characteristics and put them in a table?
Inspiration for text ads
Once you get started writing ad copy for your SEA campaigns, ChatGTP can also lend a helping hand. A good prompt to use for writing is, “Provide tips on language use and sentence structure that is well suited to a target audience …..
Optimizing the text ads is one of the most important aspect of SEA, this will set you apart from the competition. Testing different ad variations can determine which ones work best.
ChatGPT can certainly help with this. A simple prompt you can use is, “Optimize this ad for …”. This is where you add the ad text and information about the target audience. You can make this prompt as specific and extensive as you want.
Examples of information you can provide to ChatGPT are:
- Description of the product or service (clear description + customer benefits).
- Target audience (age, gender, location, interests, demographics, behavior…)
- Unique Selling Proposition (USP): what makes the product or service unique?
- Call-to-Action (CTA): what action should the customer take after seeing your ad?
- Competitor information
- Ad format (text ads, display ads, video ads)
If you have multiple versions of an ad you could put them both into ChatGPT and then run an A/B test. ChatGPT will give its opinion on which version best suits your target audience. The optimization possibilities are truly endless. In practice, of course, you can run the same A/B test: interesting to see if ChatGPT was right or wrong.
Conclusion
Finally, an important quote to end this article with, “The prompt determines the output. In other words, the clearer and more specific the input your AI gives, the better the answer will be.
Be as complete as possible and use headings and bullet points as needed. That way, you can take full advantage of what this new technology has to offer.
Therefore, to the question of whether AI will eventually completely replace humans, we answer no; human input will always be needed. As long as we work with the various AI technologies in the right way, they will be a great addition and make the work of an SEA marketer even more effective.
Also read: how to use ChatGPT for SEO?
